“Build it and they will come.” We have all heard that quote, but it does not apply to the internet and websites. Before visitors can come to your website, they must know it exists and that is where we can help. Marketing your website online is competitive and complex. It takes time and can be financially costly. Let us take away the work of marketing your website leaving you time to run your business.
"The best place to hide something is page 2 of Google"
Digital marketing is a broad term which includes Search Engine Optimisation or SEO as it is called, Social Media Marketing, Pay Per Click advertising and any other marketing done online.
It is estimated between 12 and 104 hours per week are needed for an effective SEO campaign. 12 hours a week is not going to get you top of Google. Like everything the more time and effort spent the better the results. Can you afford to spend all this time? Do you know where to start and what is needed? This is where Pixel Perfect come in. We can manage your whole digital marketing for you, saving you time and money.
What We Do
A description of all the digital marketing services we offer.
SEO - Search Engine Optimisation
We take a research based approach to SEO to understand both your site and your competitors sites. Analysis of keywords is performed so that we target the right phrases. We look at both on-page SEO and off-page SEO and build a strategy to improve your overall ranking and increase the amount of visitors through organic search. Search Engine Optimisation is a continual task so regular monitoring of your site is performed to ensure it continues to rank highly.
SEO is critical for your site being found. While some users may click on the PPC ads when searching, others are aware they are adverts and scroll past them. If your page is not on the first page, they are unlikely to find you. SEO is about making changes to your website to improve your search engine raking.
Our SEO work can include a number of our services, to help get your website ranked as highly as possible. We have based our SEO service on continual improvement, and when appropriate maintaining organic traffic performance. Regular reports are generated which show the improvements made. Contact us now to discuss your SEO strategy.
Social Media Marketing
Facebook, Twitter, Instagram, Pinterest are some of the popular social media sites and in a study conducted by Global Web Index it found that 98% of digital consumers are social media users. The average user will spend 2 hours and 15 minutes a day on social media sites, with this figure continuing to grow. It is without a doubt that if your not on social media and using it as a marketing tool, you are missing out.
There are a number of opportunities that social media offer, including generating new customers, building relationships and loyalty with existing customers, obtaining feedback from customers through reviews and more.
This all takes time, time you could be spending doing other things for your business, so why not let us manage your social media marketing for you?
We can perform a review of your current usage, recommendations going forward, set up social media accounts, and manage them by replying to posts and posting new content when needed.
Perform a search on Google and you will see results with Ad next to them just like the image above. This is PPC or Pay Per Click advertising. These results appear above the ‘organic’ search results and usually above the Google Map results.
PPC advertising is a form of internet advertising where you pay for each click. In competitive markets the cost per click can be very high and based on how much you set the cost per click to be the advert may only appear on later pages of search results.
Facebook advertising and Bing advertising are also examples of PPC advertising. Facebook advertising is very effective for targeting specific demographics and customer types.
All PPC platforms have their advantages and when used strategically can be very cost effective. The problem for most is understanding how to use the tools effectively and the result is ineffective campaigns that waste money. That’s where we can help. We can run PPC advertising as part of a whole Digital Marketing and SEO package, or as a stand alone campaign. We research your competitors and the market and can produce a strategy to ensure your advertising budget is used in a cost effective way.
Its true that Google no longer uses keyword meta tags, however keywords are still a really important factor for SEO and content copy writing. Understanding what keywords your customers may use when searching will give you the upper hand when creating content for your website. A website well optimised for specific keywords will rank higher than those that are not.
When we perform keyword analysis we will look at different aspects of keywords including:-
- Current keywords
- Search volume
- Additional keywords
- Competitor keywords
We the produce a report that outlines where the opportunities are for your sites to perform better for the most popular keywords that your customers would use.
If you wish us to implement changes to take advantage of these opportunities we can provide this service. Contact us today to discuss your needs.
Directory Listing Management
You may already know that back links (Links from other sites to yours) are key to search engine positions. There are lots of companies that offer link generation services and lots of back links, however Search engines only take into account ‘good’ back links and penalise sites that have ‘bad’ back links. A back link from a genuine site is a vote of confidence to Google, whereas having back links from ‘bad’ sites suggests to the search engine your site is ‘bad’ too.
Directory listings are examples of good links. Directories tend to rank well in search engines meaning users visit their results pages and if your site is listed you have more chance of gaining a visitor to your website.
Each directory is different and allow different types of submissions. Some you have to pay for, others allow free adverts but may omit the web address. We have an all in one service for directory listings which takes the task away from you, again freeing you up to concentrate on other areas of your business. Some of the directories we submit your site to are:-
- Google My Business
- Google Maps
- Bing Maps
- Touch Local
- and many more.
Understanding your competitors is critical to achieving the best from your marketing strategy. It gives you an insight into what SEO changes to make, what PPC opportunities you have and which opportunities your competitors have missed and how you can use these to your advantage.
For example, lets say your a web design business in Rochester. Your competitors would also be targeting search terms such as ‘Rochester Web Design’ but they may have missed out on keywords and writing website copy that target ‘Medway Web Design.’ Our report would show this opportunity and then you could make adjustments to target this opportunity.
Another example of how a comptitior analysis would help is with backlinks. If your competitors are ranking on search engines higher than you it could be that they have more quality backlinks. We are able to to see how many backlinks they have and from which domains. This information then allows you to go and get backlinks for your website.
Our competitor analysis is another tool to use in your digital marketing strategy. To order a competitor analysis contact us today.